Our journey to Margate let us observes the environment for us to produce an identity for it. We found that Margate was quite old-fashioned, very ‘This is England’ vibe and boring. Therefore we started off by looking at each well-known area in Margate such as the Dreamland, Arcade, the sea and the Gallery. We visualized them into vector shapes and made our own typeface based on the shapes we created.
We then looked into flags and how we could play around with them. We came up with the idea of turning the shapes we created for the typeface into a form of a design, injecting that into our flag design. The flags that we created looks fun and the flags will be located in different locations within Margate. Flags will change monthly into different shapes.
Partners - Alfie Rushen, Finn Orr